Nowadays, social media companies have a lot of power and influence, which is part of the reason that so many of today’s largest businesses have adopted social media as a critical promotional tool. With the average person spending about two hours and 24 minutes on social media and messaging applications per day, this makes social media a clear opportunity for any sized business to embrace. Let’s consider a few ways this can be accomplished for these different businesses.
Social media platforms—like Facebook and Instagram—are a great place to communicate with people, as many political campaigns are now taking advantage of. With an election on the horizon, political advertisements abound on these platforms. Of course, not everyone wants their feeds cluttered with these ads… especially if these ads don’t align to their own politics.
Social media was created with the intent of staying in touch with others, but it comes with nasty repercussions. It comes at significant risk to both your personal and professional security. How can you make sure that your social media usage isn’t putting your organization at risk of compromisation or worse? The first thing that you want to take into account is awareness.
We live in an era where the term “fake news” makes up a significant portion of the headlines. The Internet makes it very easy to misinform others and spread false rumors or news, as you can do so relatively anonymously with little fear of consequence. This has become a problem on social media sites like Facebook, which recently shut down a major “troll farm” in response to continued complaints.